Category Archives: News

google-mobile-first-featured

Google is going mobile first – how are you affected and what you need to do?

For some time now, most Google searches are done through mobile devices as opposed to desktops. Despite this fact, Google’s search index has so far been based on desktop websites, until now. Google has recently announced that they, within the near future, plan to start looking at the content, links and structured data of the mobile versions of websites, rather than desktop versions of websites, to determine ranking among the organic listings in all search results.

How it affects you

Google will base its entire organic search index on, how well websites are optimized for mobile devices instead of desktops. This might have a large impact on how your website ranks in search. With this change, Google will primarily determine indexing based on mobile content, despite of whether the user is performing the search on a desktop or mobile device. If there is no mobile version of your website available, Google will then look at your desktop version. However, its ranking will be heavily influenced by how it performs for mobile users, which is not a good thing for most desktop version websites. In short, this means that it will no longer matter how SEO-optimized your desktop website is. It will only matter how SEO-optimized your mobile website is. 

No mobile website?

Those that do not have a mobile website or a website that adapts to mobile devices, will continue to be indexed in Google’s organic search results. However, there is a good chance that those websites will drop in Google’s rankings. In those instances, where a separate mobile website version is used for example: m.website.com, site owners should ensure that the mobile website has the same amount of content and that content, links, and mark-up are as similar as possible to the desktop version.

What you can do

If the mobile version of your website is not as good or better than your desktop version, here are some things that you need to improve:

1. Site speed

Quick load times is essential for serving users with a good experience when interacting with websites on mobile devices. Hence page speed will become an even more important ranking signal with Google’s new mobile first indexing. 

Consider optimizing these elements:

-        Code: Without changing any functions, remove all unnecessary characters from the source code.

-        Images: If necessary, decrease image size so that they take less time to load and don’t slow down your website. 

-        Fewer redirects: Redirects can cause websites to reload and slow down the user experience.

-        Store resources in browsers: By using browser caching some elements of web pages can be stored in the user’s browser and therefore requires less loading.

2. Avoid blocking JavaScript, images or CSS

Make sure that Google’s crawling bot for smartphones is able to access and crawl all content elements that users can see and interact with.

3. Design for mobile devices

Interacting with a website can be quite different on mobile compared to desktop. For example, such things as user journeys and interaction patterns might differ.

Keep these things in mind, when optimizing mobile website design for search:

-        Responsive design: Use responsive design, which lets the website adapt to the type of device that it is accessed on, rather than a separate mobile website.

-        Design for fingers instead of mouse: Fingers are most common when interacting with mobile devices. Make sure that your interaction elements are finger friendly and do not require as much precision as they would on a desktop website.

-        No pop-ups: Most pop-ups have a negative impact on the user experience. Even more so on mobiles than on desktops. Negative user experiences make users leave your website. 

-        Don’t use Flash: Flash elements cannot be seen on many smartphones. Which means that a large portion of your audience cannot see or interact with those elements. Use Java or HTML 5 instead.

4. Meta tags

Search engine result pages for searches conducted on mobile devices are usually smaller than on desktops. To get your message across, and to keep a high click-through-rate despite a smaller screen, be as precise and to the point as you can when creating URLs, page titles, and meta descriptions.

5. Local optimization to drive physical traffic to your physical locations

Optimizing for mobile increases the likelihood of reaching users when they are on-the-go. If your business has a physical location, and you can appear in search; for local search queries, users are more likely to act on the information you provide. Remember to include address and contact information in page titles, Header 1, URLs, content, alt tags and meta descriptions, whenever it is relevant.

Written by:
Jens Hilmersson
Nordic SEO Director

Ready to get started? Contact us

If you are unsure, whether your website is prepared for Google’s new mobile first index, feel free to contact your local NetBooster office for guidance! 

NetBooster Group announces the appointment of Thomas Armbruster as CEO

Tim Ringel steps down as CEO, remains on NetBooster Group Board

The Board of Directors of NetBooster SA (FR0000079683 – ALNBT – PEA-PME eligible), the leading independent international agency in digital performance marketing, today announces the appointment of Mr. Thomas Armbruster as its new Chief Executive Officer . Thomas has been with the Company for six years, undertaking several key Executive Management positions, including his most recent role as Chief Operations Officer of the Group.

Tim Ringel will stand down from his position as CEO at the end of October, due to personal reasons, but remains as an independent Board Member and shareholder of NetBooster.

This change in leadership comes as the Company embarks on a new phase of international growth, following its successful financial, operational and strategic restructuring, overseen in recent years by both Thomas and Tim. Thomas will now lead NetBooster through its next phase of growth; driving the Company’s strategic agenda and cementing the Group’s position as an independent global competitor to the ‘Big Six’ traditional media networks.

This strategic transformation of NetBooster’s leadership team also coincides with recent changes to the Board, with the appointment of François de La Villardiere as Chairman and Fund Nobel, represented by Cedric Weinberg, also joining the Board.

François de La Villardiere, Chairman of the Board, comments: “Tom is perfectly placed to take the Group forward, whilst maintaining its culture and understanding the drive, vision and goals that are fundamental to the next phase of the Company’s evolution. The Board and NetBooster Management would like to thank Tim Ringel for his dedication and fantastic leadership of the Group in recent years.”

Thomas Armbruster, COO of NetBooster said: “I’m honoured to be appointed as the CEO of NetBooster and I’m looking forward to bringing the Company to the next level; delivering for our clients, staff and investors. I will continue with the strategic vision we have built for the NetBooster Group, as we aim to become the world’s leading independent performance marketing agency.”

Tim Ringel said: “It has been a real privilege to have been part of NetBooster Group’s transformation over the past three years and I am immensely proud of everything that has been achieved. I would like to thank our employees, partners and the great management team that have supported the vision and made NetBooster Group the success that it is today. Under Tom’s leadership, the Group will go from strength to strength and I look forward to continuing to support the business and my colleagues as a member of the Board.”

 


 

 About NetBooster Group | www.netbooster.com

NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the NYSE Alternext Paris.

 

Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact
ALIZE RP
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

 

Car rental giant Hertz appoints NetBooster as its European performance marketing partner

NetBooster (FR0000079683 – ALNBT – PEA-PME eligible), a leading independent international agency in digital performance marketing, today announces a new collaboration with Hertz – the car rental company.

Following a competitive pitch process, Hertz appointed NetBooster to manage its paid media activity across seven European countries, as well as their international campaigns across the US, MEA and APAC regions. NetBooster’s focus will be on driving innovation in the continuously competitive and complex travel marketplace, while helping Hertz unlock the full lifetime value of its customers.

The appointment further expands NetBooster’s travel portfolio, which includes brands such as AccorHotels, Emirates and Center Parcs.

Vincent Gillet, VP Marketing at Hertz Int., comments: NetBooster is a natural fit for Hertz International due to the agency’s broad global and local credentials and expertise. Their European market knowledge and sector expertise in travel were particularly appealing to us. We look forward to working with NetBooster and further developing the Hertz brand on a global scale.”

Tim Ringel, CEO of NetBooster, said: We’re thrilled to be partnering with such a fantastic and well established brand like Hertz. The appointment is a real testament to NetBooster’s strong international footprint and market expertise. The challenge of delivering complex multi-territory campaigns is exactly what makes us tick and we’re looking forward to driving further innovation in this space.”   

 


 

About NetBooster Group | www.netbooster.com

NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the NYSE Alternext Paris.

 

About Hertz I  www.hertz.com

Hertz operates the Hertz, Dollar, Thrifty and Firefly vehicle rental brands in approximately 10,000 corporate and franchisee locations throughout North America, Europe, Latin America, Africa, the Middle East, Asia, Australia, and New Zealand. Hertz Global is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world. Product and service initiatives such as Hertz Gold Plus Rewards, Carfirmations, Mobile Wi-Fi and unique vehicles offered through the Adrenaline, Dream, Green and Prestige Collections set Hertz Global apart from the competition.  Additionally, Hertz Global owns the vehicle leasing and fleet management leader Donlen Corporation, operates the Hertz 24/7 hourly vehicle rental business in international markets and sells vehicles through its Rent2Buy program. For more information about Hertz Global, visit: www.hertz.com

Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact
ALIZE RP
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

 

Social_Center+Parcs

metapeople – part of NetBooster Group – secures a 12 month contract with Center Parcs

metapeople – part of NetBooster Group – secures a 12 month contract with Center Parcs after a successful online video test 

metapeople Duisburg, part of NetBooster Group ((FR0000079683 – ALNBT – PEA-PME eligible), a leading independent European agency in digital performance marketing, started a display performance campaign for Center Parcs Europe to increase brand awareness and early bookings for summer holidays. The trial run has been very successful, leading to the European specialist for family trips, to sign a one-year contract with metapeople to manage their programmatic Display campaigns.

For the first time, Center Parcs supported by metapeople, started a wide-ranging display-strategy in Belgium, the Netherlands and Germany focusing on programmatic display and video, which ran simultaneously to a TV campaign to advertise their 25 holiday parks – 21 Center Parcs and 4 Sunparks.  The display campaign included rich media formats as well as Facebook Ads with emphasis on a detailed analysis as well as on an optimization by offsite-and onsite data.

As part of NetBooster Group, metapeople were selected by Center Parks due to to their presence in the European performance market. “Their profound know-how in DoubleClick’s Online Marketing Suite especially convinced us”, says Claudia Bergholz, group online media specialist at Center Parcs Europe in Brussels. “But also the great and smooth support has to be emphasised. From planning and realizing the campaign to presenting the results, everything was easy and on high standards, which also includes the quick adjustment of the reporting’s for this first test.”

metapeople used Google Analytics Premium together with the Digital Marketing Suite by DoubleClick, to build  a coherent attribution-model for display-branding-campaigns for Center Parcs Europe. “Our display-strategy, including Social-Ads for Facebook, is based on defined KPIs and is perfectly apposite”, explains Claudia Bergholz.

The TV-spots were supported by online-videos with a length of 20 or 30 seconds to increase the brand awareness. “We wanted to gain the maximum range with a high view or completion rate with the budget we had”, underlines Barbara Kochniss, metapeople’s Head of Media.

 “metapeople implemented our strategy with well-balanced media plans in the different countries”, Claudia Bergholz summarizes the results of the first test. Further joint activities will follow as metapeople and Center Parcs have signed a one-year contract after the success of their display campaign.

 


 

About NetBooster Group | www.netbooster.com

NetBooster isa leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the NYSE Alternext Paris.

 

About metapeople GmbH I www.metapeople.com  

As an agency for effective performance marketing metapeople GmbH provides premium solutions for Affiliate, Display Media, SEA, SEO, Social Media, Data & Analytics as well as Consulting and Tracking from a single source. metapeople has been operating for more than 18 years and +25 locations worldwide. Since May 2011 metapeople works together with the affiliate- brand metaapes, who were founded 2004 and with NetBooster. Thus they can realise best quality for their customers in all major European markets.

 

About Center Parcs Europe N.V I www.centerparcs.com

The Pierre & Vacances-Center Parcs Group develops and manages innovative and environmentally friendly leisure and holiday concepts in order to offer the most attractive seaside, mountain, country and city destinations in Europe. Created in 1967 by Mr. Gérard BREMOND, the Pierre & Vacances-Center Parcs Group is the European leader in local tourism. With its complementary brands – Pierre & Vacances, Maeva, Center Parcs, Sunparks and Aparthotels Adagio – Pierre & Vacances-Center Parcs welcomes 7.5 million clients to its tourism network of almost 50,000 apartments and homes, located in 300 sites around Europe. 

 

Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact
ALIZE RP
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

 

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NetBooster shortlisted for the European Performance Marketing Awards

NetBooster, a leading independent European agency in digital performance marketing, has been shortlisted for the first European Performance Marketing Awards in the Best Paid Search / Media Campaign category, thanks to its collaboration with AccorHotels – Fighting back at the OTAs. 

For the first time, the Performance Marketing Awards goes beyond the borders of the UK, now shining a light on the European market and handing the companies the opportunity to compete against their European peers.

Final contenders come as a result of a meticulous judging process by performance marketing experts with direct experience of European operations, as well as those representing market-leading players. 

The first ever European performance marketing champions will be crowned on the evening of July 4, bringing an end to day one of Performance Marketing Insights: Europe in the heart of Amsterdam.

More information on the European Performance Marketing Awards and nominees list can be found here


For more information please contact 

NetBooster Q1 2016

Sergio Borzillo
Director of Paid Media, NetBooster UK

 sergio.borzillo@netbooster.com

Annual General Meeting 2016 – Notice of Meeting

NetBooster (FR0000079683 – ALNBT – PEA-PME eligible), a leading independent European agency in digital performance marketing, will hold its Annual General Meeting on Monday 20th June 2016 at 11am.

The Annual General Meeting will take place at Espaces Vocation Paris, 22 rue René Boulanger – 75010 Paris

Please see more information in the notice of meeting here:

https://www.journal-officiel.gouv.fr/publications/balo/pdf/2016/0513/201605131602176.pdf

After the Facebook F8 Conference

Messenger becomes the new support, advertising, and sales channel

Two days of exciting insights into the world of Facebook, which is by now much more than just a social network, has come to an end. It’s very likely that many things will change for online marketing, within the next few months.

In front of more than 2600 participants at the F8 Conference in San Francisco, Mark Zuckerberg presented his ten-year-plan to ‘conquer the world’. The focus was especially set on several specific announcements, which are of high interest to advertisers and online shops. The goal for Facebook Messenger, with its more than 900 million users, is to become the preferred platform for companies and customers for future communication.

Chatbots take on phone hotlines & service apps

Actually, I don’t know anyone who likes to call companies. And people don’t want to install a new App for every company”, Zuckerberg said in his opening speech. The goal with chatbots is to fulfil this task. They can provide information or execute orders through the Messenger-platform, no matter which mobile device or operating system is being used. These software-robots with artificial intelligence, understand the message people send through their smart phones. They then simulate an interaction with them by reacting to special keywords.

Users are able to contact a provider’s chatbot in different ways: e.g. via the provider’s Facebook-page or through social buttons on their website. Furthermore, the function “Customer Matching” allows a dial-up between the company and user by using a mobile phone number. Thereby, Facebook compares the mobile number with the phone numbers saved in the user system. 

Yet ideas go much further; rather than clicking through web-shops, potential customers are able to chat with online stores to order products and services directly through the platform. David Marcus, former Head of Paypal, who meanwhile became responsible for Facebook’s Messaging products, showed how sneakers could be ordered via Messenger in the future. The introduced chatbot, which belongs to fashion brand ‘Spring’, first asked about the style of the sought after sneakers, and then moved on to ask about the users price range. With this information, it finally presented different designs to choose between. Just tap it and the order is processed. Payment for the ordered product is also possible, without needing to leave Messenger.

 

Messenger’s beta-version is ready

From now on, every company is able to create chatbots as the Beta-version was activated for Messenger at the F8 conference. Facebook is providing an open interface and templates are available on which – in addition to the company’s name – buttons or images can be included. If companies prefer more complex chatbots, they can use Facebook’s “Bot Engine”. This is based on “Machine Learning” and artificial intelligence. A user’s message can be received and answered with a Send/ Receive-API and developers can choose between different templates to react to the user’s request. Thus, they are able to create a more structured conversation.

The chatbot will be able to recognise customers. The customer should therefore only receive relevant recommendations, and the programme, which is different than call-centres, should be able to react immediately. The conversation is constantly in motion even if the customer doesn’t answer instantly. The digital seller will remind you of the already initiated conversation, at the latest, the next time you use the chat program.

David Marcus emphasised in his keynote that the topic of security was of utmost importance while the platform was being developed: “Here we can control the messages’ number and quality, which isn’t the case when it comes to e-mails.” Users also have the possibility of hiding companies’ messages partially or completely with a “block” button located above each conversation.

 

Chatbots will be open for sponsored posts

Vice versa, we have to reckon that the choice of bots and the communication with them also provides more data-input for Facebook’s algorithm. This determines the display of content within the newsfeed and suggested Apps and Bots. For making this new platform attractive to companies, Facebook introduced several tools as well as the right ad format, which leads users to a Messenger conversation through a Call-to-Action (CTA).

Facebook is already testing the possibility of “Sponsored Posts“, to be able to generate revenue through Chatbots where companies can pay a fee for the opportunity to send direct messages to specific recipients. Users have to have already initiated contact to the advertiser. By providing the API, Facebook becomes the gatekeeper for communication between customers and companies. Thereby new and particular rules are highly probable, just like guidelines for fan pages. 

At the F8 Conference, Facebook promised that irritating ads or spam, are not going to emerge for Messenger. Though customers who contacted a company for service-related questions might receive other useful offers. This goes according to the motto: “You informed yourself about XYZ. It is now back in stock again.” This way, customers can immediately be informed about changes while companies have the chance of getting direct feedback from them.

 

Customers expect fast & reliable resources

Interfaces with a company’s own CRM system could identify customers through their Facebook-ID and allocate them into clusters. If the company displays ads on Facebook at a later time, this would be the ideal database for personalised offers. With “Salesforce for Messenger”, a solution for the popular Cloud CRM System was already been presented at the F8 conference.

A distributor could for example, embed a Messenger Plugin to the checkout process of his web-shop. Thereby, a customer is able to directly ask about arising issues, easily and quickly, just before finishing their transaction. By linking Messenger to the purchase history and service requests, customer expectations are exceeded by providing a personal approach. Companies can use Messenger as a channel for creating brand loyalty and intensifying customer relationships by an offer that combines the potential use of marketing, sales and service.

Nowadays, for many brands, Customer Care is an essential element for the entire customer experience. The announced opening of Facebook Messenger at the F8 conference in San Francisco had immense impact on companies’ future social media strategies. For consumers, it’s a simple way of contacting a brand directly and receiving a competent answer through the same platform. 

Expectations are quite high in terms of response rate. This includes new challenges for companies and their service departments, if they will use this new channel in a strategic manner. For a support system like this, which is comparable to a telephone hotline, it needs technical resources, staff and qualified handling. An automated customer service system has to be conceived and steadily optimised with the help of chatbots in order to ensure the customer’s experience is consistent and valuable even after the transaction is complete. 

 


 

For more information don’t hesitate to contact NetBooster social media experts to discuss your needs and what the new features could mean for you 

 mail-contact-icon

Jan Brockmann
Director of Operation
 jan.brockmann@metapeople.com 

 

Crucial selects NetBooster to drive its global SEO strategy

NetBooster (FR0000079683 – ALNBT – PEA-PME eligible) a leading independent European agency in digital performance marketing, today announces a new partnership and contract win with Crucial, part of Micron Group.

NetBooster has been selected to develop and manage Crucial’s global SEO strategy in the USA, UK, Italy, Germany and France. This new partnership represents a key milestone for NetBooster, as it’s the first time the European Agency has been appointed by a US company to manage a global SEO strategy including the US.

NetBooster is working in partnership with the Crucial marketing teams, product specialists and website developers to deliver a comprehensive SEO campaign to drive increased organic visibility in the target markets. The project includes technical SEO, multi-language content marketing, data analysis, outreach & influencer marketing as well as providing SEO and search marketing training to Crucial’s stakeholders. This will be managed out of NetBooster’s SEO competence hub in Cornwall, with the support of the local NetBooster offices in the target countries.

Crucial specialisesin computer memory and storage, with over 6500 engineers on staff, more than 25 000 patents and products available in 209 countries around the world.

Tim Ringel, CEO of NetBooster, says– “We are proud that Crucial chose NetBooster to develop and implement their SEO strategy both in the US and in Europe. Crucial is our first client in the semi-conductor industry and international, making this an important win for us, putting into place our development plans in the US and our ambition to grow our international footprint as the largest independent digital performance agency.

We’re excited to be working with NetBooster for our SEO needs,” said Fabrice Sabo, E-Commerce Marketing Manager, Crucial. “Their broad experience within the SEO industry combined with their knowledge of regional e-commerce models will help us take our digital marketing to the next level.”


About NetBooster Group | www.netbooster.com
NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.). Shares in NetBooster are traded on the NYSE Alternext Paris.

In February 2016, NetBooster and PM Digital, a US-based independent leading full-service integrated marketing agency, announced their strategic relationship to form one of the biggest independent performance networks in the world, with a combined international presence of over 25 Offices, 800 employees, and 250 leading brands.

About Crucial | www.crucial.com

Crucial is a global brand of Micron Technology, Inc. Crucial solid state drives (SSDs) and memory (DRAM) upgrades are compatible with over 100,000 new and old desktops, laptops, workstations, and servers. Available worldwide at leading retail and e-tail stores, commercial resellers, and system integrators, Crucial products enhance system performance and user productivity. Learn more at crucial.com.

Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact
ALIZE RP
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

 

Data Is The Product

How Google Analytics 360 Changes Marketing

Google announced a major update to the Google Analytics product: A full digital marketing suite called Google Analytics 360 with 6 products, 3 of them completely new.

This marks a major step forward in how integrated data tools can help brands drive better dialogues with markets, and signifies the importance of data over channels themselves as marketing starts to be responsive and contextual.

A short story of how we got there

When Urchin revolutionized Analytics by pushing data collection client side they started a process we’re still seeing the consequences of today. When they also decided not to use a relational database but instead store the processed data in flat tables they foresaw the future of a digital world with thousands of times more data than back then in the early two thousands. Paul Muret, then CEO of Urchin software was behind this, and after the Google acquisition and rebranding of the product as GA, pioneered the SAAS model of software distribution.

Last fall when Paul also became responsible for Display and Video it represented the final step in the journey so far – one where the tools that helps marketers better run their brands by visualising, targeting, testing and analysing cause and effect of activities across paid, earned and owned media becomes more important than the channels themselves.

The point is that it’s not as important any longer where the consumer is; much more important is to understand what she wants and respond in a relevant intelligent way.

Data is the product, is more true than ever before”

Analytics is only one piece in the puzzle of solving that challenge – the challenge of helping brands maintain a dialogue with us as consumers.

 Pieces in a puzzle

Therefore the Analytics 360 suite combines 6 produces if which 3 are completely new. On top of the existing Analytics – Premium now rebrands at 360, Tag Manager, now a stand-alone product, and a completely rebuild attribution offer based on the acquisition of Adometry and now rebranded as attribution 360 comes the 3 new products each representing major advances in their fields. Core to all three is the amazing power of the Google Cloud backend technologies powering these tools, which represents processing power that simply wouldn’t have been feasible just a few years ago.

 

Google

Source: Google Analytics 360

 

Data Studio 360

Data studio is a tool for data exploration. It’s a canvas with amazing powers for visualisation and exploration of even enormous datasets. Build on the Google Cloud backend it’s able to manipulate billions of rows in seconds and the open architecture allows you to on-board data from almost any data source and then transform, join data sets, analyse and visualise. The ability to work collaboratively and share dashboards is a key part as well.

Optimize 360

Conversion Rate Optimization became a discipline around 10 years ago, and has only grown in importance since. But the traditional approach of testing for better performance began to be a limiting factor even after the ability to run tests on smaller and smaller segments became possible. Google closed the original product Website Optimizer, took some time to rethink and now came back with a product that goes a huge step forward – by making it possible to target individuals based on predictions from the data available in Analytics.

Audience Center 360

One key missing piece in many CMO tool architectures is an audience management platform for creation of very specifically defined audience segments. Often mis-named a DMP this ability to on-board audience data sets, join them with the power of the google cloud backend and use affinity data such as demographics to power the segmentation is extremely powerful when these audiences can then be used to run targeted campaigns.

 Since Google doesn’t allow any 3rd party pixels in their own marketing channels, Google Analytics integration with Adwords, Google Display Network, Youtube and Gmail marketing is in many ways a “DMP”solution, but when campaign segments need to build on a broarder dataset and pushed to other channels Audience Center 360 becomes a key piece in the puzzle.

In summary

Essentially the key challenge when I look at the path ahead is whether or not we as consumers will embrace a world where the digital technologies will try to better understand what we want. Unless data suites improve on their ability to give us relevant experiences we’ll not embrace the next necessary steps of complete off-/on-line integrations and cross device user matching.

When Google launched the Universal Analytics version of GA and introduced “Measurement Protocol”, it took a huge step towards being able to collect data from all digital touch points, which is a key need to answer the question. But in the years following it’s become more and more clear that the user interface for presentation of the data was a limiting factor on how the data can be used, and even the way the raw data is processed into the metrics and dimensions we use in our analysis have become a limiting factor on the full scope of the needed analysis. 

Therefore there were some pieces missing which have now been addressed with the announcement of the Analytics 360 suite of very powerful tools, as data becomes the product.

 


 

For more information don’t hesitate to contact NetBooster Data & Analytics specialists to discuss your needs and what the Analytics 360 suite means for you 

 mail-contact-icon

Kristoffer Ewald

 Group Director DNA
 kristoffer.ewald@netbooster.com

 

The Power of Voice: Are You Ready for Voice Search?

Use speech instead of type! Every second, smartphone users operate their devices via voice.

This was revealed in a recent study by the digital association Bitkom. Voice search is particularly popular among young mobile phone users; it’s already used by 58% of users in the age group 14- 29.

Below, you can learn how Voice Search will impact Search Engine Optimisation (SEO) and how you can be prepared.

What is Voice Search?

Simply put, most voice search technologies use a combination of Natural Language Processing and Text-to-Speech, in order to understand a user’s request when using voice to enter a query into a search engine, as opposed to a keyboard. The answer to the query is pulled from the website that the search engine deems most suited for the answer. The answer is then returned to the user directly without presenting a list of search results.  The type of search queries entered by voice, range from cooking tips and recipes, geographical directions, shopping and fact finding, to entertainment such as songs and videos.

When do people use voice search?

People use voice search regularly and the frequency in which it’s being used, continues to increase. However, most research suggests that search queries regarding local amenities are highly represented amongst voice searches. A local search query is usually something that returns results which are geographically close to the searcher. Example queries could be “Where is the nearest Italian Restaurant” or “How can I get to the closest train station”. This means that, even though there’s an increase in voice searches across the board, those performing voice searches are often on the go. They need information now and they plan to act on it within the very near future.

For local voice searches it is therefore generally fair to conclude that the searcher is in the lower part of the purchase funnel, and is intending to pull the trigger on booking a restaurant table, grabbing lunch, going into to a bookstore or acting on whatever they’re searching for.

 

 Voice-Search-Teaser-Final (1)

Example: searching for NetBooster Paris through Google Voice Search.

 

How will Voice Search impact SEO?

The rapidly increasing use of spoken search queries rather than written search queries has already begun impacting the search engine optimisation landscape. With it comes a more ‘natural’, conversational way of formulating search queries. This often entails using more words than you would when writing a search query. Search phrases are thus becoming increasingly long-tail, something that needs to be reflected when planning, creating and hosting website content. Also, local searches are often more direct. For example, search queries like “where can I find X”, “What is the fastest route to Y” are less dependent on context to be understood correctly by voice search assistants like Siri,Google Voice Search, Cortana and Amazon Echo.

Example of Google Voice Search.

Amazon Echo Super Bowl Advertisement 2016

That’s why, until voice search technology becomes more advanced, it is expected to have the largest impact on local SEO. In the longer perspective however, we can expect search queries in general to become longer and longer and increasingly resemble natural conversations rather than keywords. We are also expecting to see more rich website content being created and structured in a way to deliver explicit answers to search queries that are formulated as questions.

What’s the difference between keywords and conversations?

We all know there’s a difference between written and spoken language. The same way there are huge differences in how people formulate search queries depending on whether they write them or say them. For instance, if I were to use voice search technology to research ways to adapt my SEO to voice search, I would most likely formulate my query along the lines of “How do I do voice search SEO?” or “What are the best practices for adapting SEO to voice search?”. 

However, if I were to conduct the same searches using a keyboard, I would probably write something shorter like “Voice search SEO” or simply “Voice Search”. That is because I am using a “learned” search engine behaviour that stems from how search engine algorithms have worked in the past. That is matching words and phrases to website content without worrying too much about the actual meaning of those words and phrases nor the intent behind actually performing the searches.

To younger generations, as well as those of us not so young anymore, it will start to make less and less sense to use search engines the “keyword” way and more sense to use them the conversational way.
This is estimated to move search towards a more “natural” style of dialogue rather than simply writing keywords in a search box. 

What about factors such as pauses, emphasis, intonation and other contextual clues?

These factors are of course very important in defining the context of oral dialogue. To fully include them when determining which search results are the most relevant to a particular query, Google and the other search engines, still have some work to do. How these factors will impact SEO and how to optimize for them is an issue that we hope to return to in the future.

 


 About NetBooster Group | www.netbooster.com

NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the NYSE Alternext Paris.

Get ahead of the wave, with NetBooster. Contact us now!

 

Google Ad Layout Update

What the changes mean for businesses

What exactly happened?

On Friday 19th February, Google announced that it will no longer show sponsored adverts on the right-hand side of a desktop search results page.  Instead, the page will display a maximum of four adverts at the top of the search engine result page (SERP), above the natural listing, as well as three adverts at the bottom of the page.

A Google spokesperson has confirmed that the change will be put into effect immediately in all languages worldwide.

2016-03-01

 

As a result, adverts will not appear on the right-hand- side of desktop search results, with two exceptions:

  • Product Listing Ad (PLA) boxes, which show either above or to the right of search results 
  • Ads in the Knowledge Panel

The elimination of right-hand-side adverts will impact all desktop searches worldwide; the addition of the fourth advert above the search results will be for “highly commercial queries”, for example if the consumer was searching for a hotel or car insurance.  The changes mean that Google now has a similar desktop User Experience to that of a mobile device where you can only see the adverts at the top or bottom of any search results page, meaning the User Experience is consistent across both channels.

Important changes to note:  

  • The changes to the Google search results page will be effective immediately
  •  Adverts will now only appear at the top and/or bottom of the results page. This will be split so that there are a maximum 4 adverts at the top of the page and a maximum of 3 at the bottom
  • Organic results will be pushed further down the SERPs

What is the impact for advertisers?

  • The change in SERPs will instigate a new ‘click behavioural’ pattern from the consumer that will need to be evaluated and addressed accordingly
  • A position 4 regarding “highly sales-driven keywords” can show a better CTR in the future. Ad texts with a position >4 will show significantly lower CTR, because from now on they will be displayed below the fold

  • Google Shopping results might possibly obtain a higher CTR
  • Increased competition at top positions can lead to higher CPCs on desktop device
  • Advertisers targeting positions > 7 on generic keywords will see a drop in impressions
  • Increased competition for top positions can lead to higher cost-per-clicks (CPCs) on desktop devices, lowering the cost effectiveness of this channel
  • Any advertisers targeting a position higher than 7 on generic keywords will see a drop in impressions
  • Advertisers with ads in in position 5-7 (bottom of the page) could suffer from lower CTR, the same number of impressions, lower quality scores and therefore higher CPCs
  • Brands with a high level of competition for their own brand terms might be forced to be more aggressive in protecting their brand space as a result of organic listings being pushed further down the rankings
  • Retailers will need to pay particular attention to their product feeds to ensure that they can make the most of the Google Shopping ads still appearing on the right hand side of the SERP
  • Businesses could see a potential loss of traffic from organic searches as a consequence of these natural listings being pushed down. Ranking will become less and less ‘the key factor’ to consider when evaluating SEO performance, so marketers will need to put more emphasis on looking beyond that metric alone.

2016-02-29 18_32_33-Google SERPS Update (Detailed) (1).pdf - Adobe Reader

 

  • At NetBooster we have seen a drop in impressions in the UK, French and German markets
  • Our data shows CTR is generally stronger, with the exception of our French campaigns. This is no surprise considering the positions with the lowest CTR, i.e. 8-11, are not available anymore
  • We are also seeing slight increases in CPC, but no dramatic change here

What should marketers focus on going forward?

Back in 2013, the launch of Google’s Enhanced Campaigns forced businesses to re-evaluate their entire approach to paid search, from account structure to bid management and device strategy. In 2016, Google is now forcing businesses not only to re-evaluate their search strategy once again, but also re-examine their entire approach to digital. With the number of ads visible going from 10-11 down to 4, businesses will need to carefully evaluate their bid management strategy and see if it is commercially worth appearing in top positions and how other activities (i.e. remarketing, outreach, conversion rate optimisation and so on) can help brands to maximise their advertising spend  with a healthier Conversion Rate and more cost effective traffic.

Being smarter at engaging with consumers has never played such a key role in digital advertising. As such, marketers will need to bear some fundamental lessons in mind:

  • Simply increasing the bids in order to maintain the same level of impressions and clicks will not deliver the desired result.  You need to re-evaluate the way you think about digital and broaden your field of action in order to bring traffic in at more cost efficient levels and convert at a higher rate
  • Paid search is not the only effective channel to bring in relevant traffic and performance. Companies should diversify what they do and put new emphasis on activities that might have been underestimated to date, such as conversion rate optimisation (CRO), outreach, remarketing
  • Now that the mobile and desktop SERPs are similar, learning from desktop devices’ click behavioural patterns can help you to further optimise your mobile marketing strategy and approach. Mobile traffic and transactions keep  increasing, so this area can no longer be ignored, even if does not generate direct conversions
  • Make a bigger effort to move from traditional ‘silo’ thinking to proper cross-channel strategy. Consumers shop to find a solution to their problems. They do not mind whether they find it on Paid Search, through a Social Ad, or a remarketing ad; they just want to find it
  • On average, websites tend to convert at a 2%-4% rate, which means that 98% to 96% of users leave the site without buying anything.  Why should you bring these users back to the site through search when you could do it via remarketing at a fraction of the Paid Search cost? It’s a better idea to start remarketing and make sure your approach is as personalised as possible

What will NetBooster do next?

At NetBooster, we will analyse the effect of these changes on CTRs and CPCs over the coming months and produce a follow-up article with comprehensive results and a summary of how advertisers can best approach the new rules. These results will also showcase how well adverts in the new format are performing.

If you wish to discuss how these changes will affect your digital marketing strategy, please get in touch.

Architects@netbooster.co.uk   

 

PMDigital-website-featuredphoto

NetBooster and PM Digital partner to form one of the biggest independent performance networks in the world

Combined International Presence of over 25 Offices, 800 Employees, 250 Leading Brands and managing over $500m media spend

NetBooster (FR0000079683 – ALNBT – PEA-PME eligible), a leading independent Europe and Middle East agency in digital performance marketing and PM Digital, a US-based independent leading full-service integrated marketing agency, today announce a new strategic relationship. This partnering, without an impact on the shareholding structures, will enable the two agencies work alongside one another; leveraging their powerful offerings, employees and technology to benefit their clients. 

Both PM Digital and NetBooster have a strong heritage of delivering marketing solutions to help clients generate awareness and drive performance. Together, their expertise lies in PPC, SEO, CRM, Display/RTB, Affiliate, Social, UX/CRO, with all of these supported by a strong Data and Analytics offering, and a creative team that supports those efforts, to target brands’ most important audiences anywhere they are.

NetBooster and PM Digital’s proven track record of success, coupled with their comprehensive understanding of data and actionable customer insights, will enable the two agencies to work alongside one another and deliver high-impact, cross channel marketing strategies for international brands looking to deepen their position and relevancy. The strategic partnering comes at an important time, as brands and clients look to cultivate integrated global strategies with deeply tailored, localised approaches, and to identify new customer and business opportunities across markets.

Tim Ringel, CEO of NetBooster, commented: “The performance driven methodology is core to our cross-channel, global performance approach. With PM Digital’s deep roots in direct and integrated marketing, coupled with their exceptional channel intelligence, this partnership will give our mutual clients a significant competitive advantage. Together we will strengthen the relationship with critical media providers, as well as best-in-class data and technology partners. The entrepreneurial spirit of both companies fuels our mutual plan for a global footprint with APAC as our next target.

Chris Paradysz, Co-CEO, PM Digital, said: “NetBooster brings impressive digital and vertical expertise that will complement our combined leading roster of brands across the Retail, Travel and Hospitality, Financial Services, Education, Publishing, Technology, Telco, Automotive, Non-profit and B2B sectors. Our shared dedication to creativity, innovation and performance will enhance our clients’ overall programmes and allow them to grasp new opportunities to connect and engage across the globe.”


About NetBooster Group | www.netbooster.com

NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the NYSE Alternext Paris.

About PM Digital www.pmdigital.com

PM Digital is a full-service integrated marketing agency specialising in innovative solutions across paid search (SEM), organic search (SEO), display, social, content, email, direct mail, print and insert, as well as creative brand and web development.  With its direct and digital businesses, PM Digital’s core capabilities are based in a data-driven approach to understanding, targeting, cultivating, acquiring and optimising customer value for clients. Through this comprehensive expertise, the agency leverages proprietary and best-in-class research and analysis tools to help clients make the most informed marketing decisions and manage the performance of their programmes. With a client list of leading global brands across key verticals, such as Retail, Financial Services, Education, Publishing, Technology, Nonprofit and B2B, PM Digital has continued to grow our reputation as the industry’s most critical thinkers and leaders.

Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact
ALIZE RP
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

NetBooster chooses Kontrapunkt agency to strengthen its brand globally

nb-kontrapunkt-graphic

NetBooster (FR0000079683 – ALNBT – PEA-PME eligible), a leading independent European agency in digital performance marketing, has chosen the Scandinavian design and brand agency Kontrapunkt to handle the task of strengthening their brand and position worldwide.

With 500 consultants, 22 offices around the world and NetBooster has a unique position as one of the only independent, international digital agencies. Kontrapunkt will help sharpen and position NetBooster to reach their optimum level.

Tim Ringel, CEO of NetBooster commented “NetBooster has grown externally and acquired several agencies in different countries. Now we need to renew and unify our global brand and position. We have chosen Kontrapunkt, because they have a sharp strategic approach to design and branding, and because they see the value in being genuine and transparent – just like us.”

 “When NetBooster prioritises to develop their own brand, they show that they are willing to walk the talk in this respect. This I admire. We look forward to a collaboration that will mean a lot to both us and NetBooster. At Kontrapunkt, we specialize in brand development and brand design, while NetBooster delivers digital solutions that measure any marketing effort. I definitely see great potential in creating a synthesis of performance marketing and branding,” says Morten Gade, Partner at Kontrapunkt.

 


About NetBooster Group | www.netbooster.com

NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the NYSE Alternext Paris.

Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact
ALIZE RP
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

Kontrapunkt
Morten Gade
Partner & Head of Digital, Kontrapunkt
Tel. +45 52145970
mga@kontrapunkt.com

NetBooster on growth track in the third quarter of 2015

NetBooster (FR0000079683 – ALNBT – PEA-PME eligible), a leading independent European agency in digital performance marketing, today announces its results for the third quarter of 2015, showing an increase in growth on all levels.

During the third quarter of 2015, NetBooster achieved a gross margin of €8.8m from €7.9m in the same period in 2014 (growth of +11%), and a boosted EBITDA at €1.3m from €1.1m in the same period in 2014 (+18%), with a profitability coming in at 15% (14% in the prior year).

As previously stated (in the half-year results), the on-boarding of new blue chip clients such as Estée Lauder, Euromaster and Groupe SEB during the year, positively impacted the P&L. In addition, NetBooster is growing with existing clients such as Deutsche Telekom, by being the full service provider for them.With a traditional strong last quarter, the on-boarding of new clients and a promising sales pipeline in Q4, the management team is confident in keeping the growth track in quarter four of 2015 and beyond.

  2015-11-03 18_09_17-NetBooster - Q3 2015 PR_FINAL_03.11.2015- English - Microsoft Word

Based on the strong profitability and the achieved growth, the management team is exploring ways to enhance the NetBooster brand with the aim of strengthening NetBooster’s position in the market. Kontrapunkt, a Danish strategic branding agency, has been appointed to explore ways to revitalize and reposition the NetBooster brand and image in the next months.

 OUTLOOK

NetBooster is confident to accelerate the growth in Q4/2015 and is optimistic to reach the EBITDA target of minimum € 5.5m. The Company will provide further details on the 2016 strategic plans in January 2016.

Tim Ringel CEO of NetBooster, comments “We have been focusing on new business and growing the existing clients in the first half of this year. We are now on-boarding our first new customers to deliver growth for the Company. Thanks to our efforts in the last 3 years we are now starting to earn the results by being overwhelmed with new business inquires in the 2015 pitch season. We are proud of what we have achieved and are full of energy to step into a rapid acceleration of NetBooster’s Brand and Strategic offerings, across markets, continents and product areas in 2016.”


 DISCLAIMER

This press release contain forward looking statements including statements regarding NetBooster’s management intent, belief or current expectations with respect to NetBooster’s businesses and operations, market conditions, results of operation and financial condition, specific provisions and risk management practices. These statements are based on the current expectations and assumptions of NetBooster’s management and they are, therefore, subject to risks and uncertainties. Many factors can impact NetBooster’s results and performance, thus forecasts and hypothetical examples are subject to uncertainty and contingencies outside NetBooster’s control. Results and performance can be materially different from any future results or performance that may be expressed or implied by the forward looking statements contained in this press release. NetBooster does not undertake to implement any of the actions and operations that may be described in the forward looking statements. Moreover, we remind you that past performance is not a reliable indication of future performance.

This press release, including forecast financial information, should not be considered as advice or recommendation to investors or potential investors in relation to acquiring, selling or transfer by any means NetBooster’s securities. Before acting on any information included into this presentation, one should consider the appropriateness of the information, any relevant offer document and especially should seek for independent financial advice. It is reminded that all securities involve financial risks.

 

About NetBooster Group | www.netbooster.com

NetBooster isa leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the NYSE Alternext Paris.

Financial Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact
ALIZE RP
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

 

 

native-gmail-ads-featured

Native Gmail Ads launches in Adwords

Native Gmail Ads were formerly known as Gmail Sponsored Promotions (GSP) and were available in a separate platform for beta testing, however on 1st September GSP were re-launched in the Adwords platform and renamed Gmail Ads.
Alongside their announcement on the Adwords blog Google said:

“As we’ve developed Gmail ads, we’ve tested various formats to see what users find most engaging. One improvement we’ve made is to remove standard text ads from Gmail and show fewer, higher-quality native ads that integrate more seamlessly with the inbox experience.”

For those who are new to Gmail Ads, the ad has two main components:

  • The collapsed ad that aims to blend in with your Gmail inbox.
  • Once the collapsed ad is clicked it becomes an expanded ad unit which appears as a native ad taking over the full screen of the users’ inbox. In the expanded ad you can recreate your landing page, include videos, drive newsletter sign ups, add CTA buttons or use a multi-product format to link to individual products.

Article Ads2

Image source: Adwords blog

 

Link to example of different formats which can be embedded in live post. Multi-product format below:

Article Ads

 

What’s new?

With the move to Gmail Ads and the Adwords interface there are changes in implementation, reporting and features available. Gmail Ads now uses the same nomenclature as other Adwords activities whilst these were different in the GSP platform e.g. a device was known as a client. Campaign managers may also be more comfortable using the standard Adwords interface rather than a separate platform. 

Below we have outlined additional updates to Gmail Ads:

  • Create ads through the “Ad Gallery” in Adwords and launch campaigns as a display campaign targeting mail.google.com as a placement
  • Use display targeting options: keywords, interests, topics, demographics and affinity audiences
  • Implement ad scheduling
  • Activate bid modifiers for certain locations and/or devices
  • Domain targeting is now applied through keyword targeting rather than the domain targeting section
  • Gmail users retain the ability to control the type of ads they are exposed to, meaning they can opt out of interest-based ads
  • Gmail reporting metrics have been included in Adwords:

 

article AdsGmail

 

Image source: Adwords interface

 

The impact on our clients

Following the recent update to Gmail Ads we have experienced the greatest impact on hospitality clients with an average uplift in CTR of almost 30% and CPCs reducing by 31%, the volume of clicks to expand the ad also increased by almost 40% from less than 10% higher impressions. With the same creatives and targeting in play we can attribute the uplift in performance to Google’s move to make Gmail Ads a more native experience and the removal of text ads, leading to a stronger CTR. 

The inclusion of native Gmail Ads directly in the Adwords interface was announced at the same time as Google launched their new logo which has overshadowed the update; nevertheless it’s an important change.  The update means Gmail Ads are now accessible for all advertisers and with costs still low it’s a great time for advertisers to discover and test the platform and different formats to learn what works for them.  

Additional notes:

  • Following the initial click to expand the collapsed ad all subsequent clicks (click to website, submit newsletter sign up, email save and forwards etc.) are free.
  • Gmail Ads do not appear in Gmail for work accounts.

NetBooster publishes its 2015 Half-Year Results

NetBooster (FR0000079683 – ALNBT – PEA-PME eligible), a leading independent European agency in digital performance marketing, today announces its Half-Year Results for 2015.

The consolidated revenue totalled €63.9m, amounting to growth of +8% in comparison with the figures for 30 June 2014. Furthermore, NetBooster achieved a Gross Margin of €17.2m, an increase of +1% compared to the same period in 2014.

On boarding of new blue chip clients such as Estée Lauder and Groupe SEB during the second quarter of 2015, positively impacted the P&L. Also, NetBooster is growing with existing clients such as Deutsche Telekom, by being the full service provider for them.

EBITDA increased to €2.1m, upfrom €1.7m in the same period in 2014 (+24%), profitability coming in at 12.2% (9.9% in the prior year). Restructuring efforts undertaken in 2014 led to a reduction in staff expenses during the first half of 2015.  

During the second quarter, €0.3m was accrued under Extraordinary Activities; as the management is close to reaching a settlement on an existing legal claim over the coming weeks.

Overall, profitability for the first half of 2015 is in line with Management’s expectations. Net income before goodwill amortization amounted to €0.6m; a year-on-year increase of 20%. Because of high goodwill amortization under French GAAP (€2.0m) reported net income came in at €-1.4m. 

2015-10-14 14_44_19-NetBooster - Half Year Results 2015 PR Final - English [Lecture seule] - Microso

 

As at 30th June 2015, the balance sheet showed a higher trade receivables and trade payables figures due to the increase in revenue. The Cash Flow was impacted by the Company’s Share Buyback programme (mainly for future acquisitions) of €0.8m, which led to a slightly lower cash position at €4.4m (same period in 2014: €4.7m).

OUTLOOK 2015

Based on the new clients, NetBooster is confident to accelerate the growth in Q3 and Q4 and is optimistic to reach the EBITDA target of minimum € 5.5m.

 


 DISCLAIMER

This press release contain forward looking statements including statements regarding NetBooster’s management intent, belief or current expectations with respect to NetBooster’s businesses and operations, market conditions, results of operation and financial condition, specific provisions and risk management practices. These statements are based on the current expectations and assumptions of NetBooster’s management and they are, therefore, subject to risks and uncertainties. Many factors can impact NetBooster’s results and performance, thus forecasts and hypothetical examples are subject to uncertainty and contingencies outside NetBooster’s control. Results and performance can be materially different from any future results or performance that may be expressed or implied by the forward looking statements contained in this press release. NetBooster does not undertake to implement any of the actions and operations that may be described in the forward looking statements. Moreover, we remind you that past performance is not a reliable indication of future performance.

This press release, including forecast financial information, should not be considered as advice or recommendation to investors or potential investors in relation to acquiring, selling or transfer by any means NetBooster’s securities. Before acting on any information included into this presentation, one should consider the appropriateness of the information, any relevant offer document and especially should seek for independent financial advice. It is reminded that all securities involve financial risks.

About NetBooster Group | www.netbooster.com

NetBooster isa leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the NYSE Alternext Paris.

Financial Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact
ALIZE RP
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

 

 

IA-large-post-pic-V2

NetBooster Group acquires Dutch digital marketing agency Internet Advantage

NetBooster Group is extending its international footprint with the acquisition of the Dutch Digital Marketing Agency Internet Advantage to extend its worldwide coverage.

NetBooster (FR0000079683 – ALNBT – PEA-PME eligible) a leading independent European agency in digital performance marketing, announces the acquisition, subject to the realisation of customary conditions precedent, of the digital marketing agency Internet Advantage based in Utrecht, Netherlands. The newly acquired agency will operate under the NetBooster Group’s popular German brand metapeople and will be fully integrated into the global NetBooster Group service offering.

The acquisition will further enhance NetBooster’s global reach by adding the important Dutch market to the Networks country portfolio. The DNA of Internet Advantage will stay intact as all employees, clients and service offerings will be transitioned into the rebranded company metapeople Netherlands. The original General Manager and founder Lennert de Rijk and his new colleague Joost Geerts will manage the integration and expansion of metapeople Netherlands.

Both Internet Advantage and NetBooster/metapeople are focusing on performance driven digital strategies. The acquisition is a perfect fit for both organizations to grow the businesses. Clients of Internet Advantage will benefit from metapeople’s extensive expertise in performance-driven marketing, as well as the international data and analytics footprint.

With a strong focus on innovation, Internet Advantage is a leading search and performance marketing agency in the Netherlands. The agency was voted best Search Marketing Agency in The Netherlands in 2013, and is working with a multi-lingual in-house team in the Dutch, Belgian and German markets.

Lennert de Rijk, Managing Director of Internet Advantage, comments “Performance Marketing is moving into a new phase as it goes international and becomes fully transparent. We, at Internet Advantage, want to be part of this evolution and use our entrepreneurial ambition to change the industry. In conversations with NetBooster/metapeople, it quickly became clear that our ambitions align perfectly, when it comes to providing the best digital strategy to our clients. Joining forces ensures that we can expand together and strengthen our respective positions in this agile and innovative sector. Our clients and our employees will benefit from the fact that NetBooster/metapeople is the biggest independent international performance agency, with strong offerings in Data & Analytics.”

Tim Ringel, CEO of NetBooster Group, adds: “We are very excited to have found such a complementary and ambitious boutique agency in the Dutch market. Internet Advantage’s management, employees, clients and services fit perfectly into our vision of growing in size and knowhow with entrepreneurially managed companies and create the biggest independent worldwide digital network agency. Our top clients are keen to expand into more regions with NetBooster/metapeople and we are answering that demand by cherry-picking the best local players with highly involved entrepreneurs and integrate them onto our unique international platform. The acquisition of Internet Advantage is the first step in our strategy to triple our size by 2018, creating a global agency thanks to buy & build and organic growth.”


About NetBooster Group www.netbooster.com

NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.). Shares in NetBooster are traded on the NYSE Alternext Paris.

Information:

Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact
ALIZE RP
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

featured-image-kongsted

This Time It’s Personal

Above everything else on the Internet, personalised marketing wins. We are moving into an era where advertising will become so relevant, that it’s no longer seen as an annoyance, but as a service for users.

Have you wondered why you’re ‘followed’ by banners for a pair of shoes you’ve already purchased? Or why your gym sends you offers for Zumba in Manchester when you live in London? 

Then you’re very likely the type of person who will feel better with the world of advertising that is to come in the next 3-4 years. Many people today regard advertising as bothersome and irritating, however that perception will very likely change within the next few years. Large companies are gathering data about us like never before, and we’re only at the beginning of a period in which advertisements will become completely personalised and far more relevant than we’ve seen before. We are entering into a future where the border between advertisers and useful services is diminishing.

The world’s most popular social media platforms and apps such as Facebook, YouTube and Instagram have had success because they offer services that are completely personalised; you choose what you do or don’t want to see and can optimise your news feed to be completely unique. Searches on Google have also become personalised, so we receive search results that are customised based on interests the search engine suspects we have. In the same way, we now experience that advertisers online are, at a higher level, becoming personalised (down to each single user).

If you search ‘Ads Preferences’ on Google, you’ll get access to a short overview of the picture Google has of you. And on Facebook, you have the possibility to download a large file with part of the data the social network has collected on you, as a user. This data allows for the setup of far more relevant advertisements. The system is far from perfect, however it has up to present date, allowed for those ads we see to be slightly more relevant compared to those we saw 5 years ago. 

This development will only continue.

Google’s CEO, Larry Page, was recently asked whether he considered ad-blockers (programs which block advertisements), to be a problem. To this, he responded that the problem isn’t ad-blockers, but bad advertisements. According to Page, it’s about creating ads that consumers don’t want to block.

Year 2015: A static Internet

While big companies such as Google and Facebook have realised the value of using consumer data in new constructive ways and offer personalised services, 99.9% of all other websites are not personalised. The most common situation is that the same version of the website is showed to all users, regardless if you’re a man or woman, what age you are, and what part of the country you live in, and despite having previously visited the website and possibly having purchased products. 

This will change in the course of the next 5 years.

A website owner typically has a large accumulation of information about their visitors. This information can include what pages on the website users viewed during their last visit. For example, if I had previously looked at kitchens on IKEA’s website, one should assume that it’s kitchens I’m interested in. Therefore there’s no reason to display cheap bed sheets the next time I visit the front page of IKEA’s website. Rather, the front page should be personalised to show me more relevant information on kitchens.

Similarly, a website owner can have lots of other relevant information. In regards to an online store, has the user previously purchased anything? What gender, age and geographic placement do they have? All of this information can be used to create the perfect, personalised front page. 

NetBooster has two initiatives in play, which corresponds with the development of a more personalised User Experience. The first of which is our own project, GroundControl, which focuses on building a DMP (Data Management Platform). This is a database, which collects all the information that is relevant in order to display the right message to the right user. For example, GroundControl gives us the opportunity to build personalised websites and work with 100% personalised display marketing.

Websites initiate a conversation with users

The second initiative is a collaboration NetBooster has initiated with IBM and their marketing automation software, Silverpop. With Silverpop, you’re ready to develop e-mail marketing, at a far more relevant level than that of prior capabilities.

An example of how Silverpop can be used; imagine a chocolate and confectionary company that uses its website to have conversations with their users. Every time you visit their website, you receive a question that you can choose to answer, or not. This question can for example ask if you prefer white or dark chocolate. The answers to these questions are stored, with the user’s permission of course, and next time you visit their website a new question is displayed. This information can be used to change all subsequent communication, both on the website and in e-mails in order to reflect the preferences of the user. This secures a more relevant and personalised communication that in the end leads to higher user satisfaction and increased sales for the company.

We are moving from a paradigm in which users are the audience, to a situation where they are conversation partners in a dialogue focused on strengthening and improving relations between the user and the company. If done correctly, this will lead to sales and advertisements being perceived as a welcomed feature rather than bothersome.

The challenge for companies is to do this in the right way, that won’t make users feel intruded on, but instead benefiting from a service. As a user, there should be a choice. It should be easy to say ‘no’ to personalisation. And in reverse, users who are more positive about this development, should have the option to say ‘yes’ to this modern exchange economy, where personal information is willingly provided in return for free access to fantastic services, which makes the digital world more convenient.

This is the future of personalised marketing – it’s time to get personal

Written by: Christian Kongsted, Senior Online Consultant at NetBooster Denmark

__________________________________________________________________________________________

Do you want to discuss how NetBooster’s GroundControl and IBM’s Silverpop can work in conjunction to bring your website to the age of personalised marketing? Contact us now! You can also meet us at dmexco from the 16-17th September 2015 at Hall 6.1 Nr. F-058.

Hello bank! by BNP Paribas velger NetBooster’s Data & Analytics avdeling

NetBooster, et ledende uavhengig europeisk byrå innen digital markedsføring, kunngjør i dag et nytt partnerskap med Hello Bank! Et online datterselskap av BNP Paribas.
NetBooster vil fungere som en strategisk rådgiver for Hello Bank. Ved hjelp av analyse og målinger vil NetBooster hjelpe kunden med å definere mål og planlegge hvilke aktiviteter som vil være lønnsomme.
Oppdraget gjelder det franske, belgiske og italienske markedet for både Hei Bank! og BNP Paribas byråer, i tillegg til det tyske markedet for Hei Bank! Les mer her.

Bid Optimisations: Time To Leave The ROI Approach Behind

The Importance Of Bid Optimisations

Finding your optimal bids matters. Bidding too aggressively on a keyword or product can exhaust precious budget very quickly and not deliver expected returns. Being too conservative on profitable queries will make you miss opportunities to generate additional business. With competition on the digital landscape on the rise success is more and more determined by bidding and budget allocation. The price to pay for suboptimal bidding strategies is no longer affordable.

The Key Performance Objective

For most businesses running performance marketing campaigns, the key goal is profit. Maximising the level of profit generated for the business through online channels by delivering new customers as well as increased transactions from the existing ones. Depending on the organisation and the complexity of the business, measuring profit can be more or less straight forward. But regardless of the complexity of the cost structure of a business, one objective seems very clear in most cases: maximising gross margin, i.e. revenue from performance marketing activities minus all variable costs.

The Problem With ROI: Example

To illustrate the limitations of the ROI approach let’s look at the following Google Shopping example with two products:

The Problem With ROI: Example 1

Products 1 & 2 have the same level of CPC and the same avg. order value. However, these products have different conversion rates (CR). While 1 is returning a conversion for every 12.5 clicks, 2 only needs on average 10 clicks to achieve a sale. As a result, product 1 shows poorer CPA and ROI than product 2. A £20,000 budget split equally between both products would provide the following results:

 The Problem With ROI: Example 2

With the £10k investment we can buy 4k clicks on product 1 and generate £64k revenue. The same investment buys the same number of clicks on product 2, but with the higher CR this budget returns more conversions and a higher £80k revenue figure. Based on these numbers it seems very clear that the budget allocation between both products is not optimal. Or is it?

What we haven’t considered so far is the cost of each product for the retailer. For both manufacturers and distributors, the sale price is not necessarily an accurate measure of the value of each sale.

The Problem With ROI: Example 3

In this example, taking manufacturing costs into account reveals that every printer sale is 1.5 times more valuable for the business than those of office chairs. Product 1 returns a margin of £150 per unit sold versus just £100 for product 2. Looking at revenue and ROI earlier we concluded that if we had to choose between investing in PPC for printers or investing in office chairs, the latter were the smart choice. But are they?!

The Problem With ROI: Example 4

Actually, our initial conclusion was wrong, printers have a 20% higher margin after PPC costs than office chairs. Revenue and ROI were misleading in this example. If we had to choose between allocating a £10k budget to one or the other the most profitable option for the business is product 1.

Customer Life Time Value

Margins are not the only issue with the ROI approach. Businesses facing increasing new customer acquisition costs will put great effort into retaining those customers for as long as possible. Although winning customers’ loyalty is no easy task, there are powerful tools and strategies that can boost retention and customer life time value. In this context, any new customer acquisition investment must be assessed fairly factoring in the quantity and quality of new business. A link must be established between investing in new business acquisition now and the value those new customers will deliver for the business later, in order to make the right decisions. ROI, as it is commonly used by digital marketers today, entirely disregards any future return from current investment.

From CPA To ROI To… Click Value!

With improvement in tracking technology and the availability of data, the industry has moved from a transaction oriented approach (CPA-based optimisations) to focusing on revenue. ROI-based optimisations have allowed us to maximise revenue within a given budget. For some advertisers, this strategy will indeed provide optimal results. But for many others, product margins and customer life time value are key considerations that simply cannot be ignored.

It is time for digital professionals and advertisers to work closer together. A new metric is needed. And its calculation requires a combination of business intelligence and tracking data. We know with certainty what each click costs. It is time we figure out how much each click is truly worth and optimise our bids on that basis. It is time to move to Click Value.

Performance Night event logo

Performance Night 2015

metapeople GmbH and its brand metaapes, a subsidiary of NetBooster Group, is organising and hosting the 11th Performance Night on the eve of the dmexco Trade Fair.

NetBooster (FR0000079683 – ALNBT –PEA-PME eligible) a leading independent European agency in digital performance marketing, announces that on Tuesday 15th September 2015 the networking event “Performance Night” by metapeople will open its doors again to all digital marketing enthusiasts at the Wolkenburg in Cologne, Germany.

Organised and hosted by metapeople, the “Performance Night” has become, within the last eleven years, the most popular event to be held before “dmexco”, the international digital marketing event in Cologne. The “Performance Night” by metapeople is the ideal exhibition warm-up for the worldwide online marketing industry.

“This year, our networking event is once again expected to provide you with a perfect kick-start to the dmexco”, commented Julius Ewig, the Managing Director of metapeople. “I am looking forward to interesting discussions with clients, market players and vendors.”

Last year, the “Performance Night” gathered more than 1200 attendees coming from over 15 countries, supported by 21 sponsors. The 2014 event was fully booked three weeks prior. This year, more than 1300 participants are expected to attend.

Sponsoring

Companies wishing to feature themselves at the “Performance Night” by metapeople can take advantage of the attractive sponsoring deals and support this popular event. Sponsorship offers and further information regarding the “Performance Night” by metapeople can be found at www.performance-night.com

Key Information

Date: Tuesday, 15th September 2015
Time:  7:00 pm
Location: Wolkenburg, Mauritiussteinweg 59, 50676 Cologne – Germany 


About NetBooster Group | www.netbooster.com

NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the NYSE Alternext Paris.

About metapeople GmbH I www.metapeople.com

As an agency for effective Performance-Marketing metapeople GmbH, cooperating with a network of national and international agencies around the world, offers premium one-stop solutions in the fields of Search-Engine-Marketing, Search-Engine-Optimisation, Affiliate-Marketing, Social-Media, Online-Media, Consulting and Tracking from one source. 

In May 2011, metapeople was acquired by NetBooster Group. This change has allowed metapeople to enhance its international reach and achieve the best possible performance campaigns for its customers by using product synergies throughout all European markets. NetBooster operates 21 Offices worldwide, handling international blue chip clients from around the world deploying digital campaigns and strategies with 450 experts in more than 70 markets around the globe.

For more information please contact:  

metapeople GmbH

Laura Schramm
Manager Corporate Identity
+49 20341050-157
laura.schramm@metapeople.com

NetBooster

Alexia Cassini
Group Communication Manager
+33 ( 0)1 40 40 27 00                                               
acassini@netbooster.com

Do clicks in search results affect your rankings?

Clicks-in-search

The statement that organic clicks affect your rankings is a controversial one. If clicks affect the rankings, would that mean that it becomes harder to change the rankings, as the number one placement gets all the clicks? Or that spammers would be able to click-spam their way to the top?

First of all, let me state my source for this statement:

Danny Sullivan’s Twitter Status

clicks-dannysullivan

What exactly does this mean for SEO?

To start us off, Gary Moyle, Head of SEO at NetBooster, created a whitepaper on rankings and clicks that showed how many more clicks you get for each increased ranking. You can download his white paper “One click curve to rule them all” from our website. The white paper provides insight into what positions are valuable and where you might actually run into a few dips in traffic, even though you’ve gained positions. However, Gary’s curve is a statistical one and there are still ways for a lower position to get more clicks than a higher one. The trick is to create a snippet that is better than all the others, especially the one directly above your placement. For those of you who don’t have a bag of tricks to craft good snippets, I’ll give you few here:

  1. The almighty rich snippet tool – this tool lets you know what special snippets Google’s currently running. My favourite was taken away a while back; it was the author snippet, where I got to show my face or avatar directly in the search result (a real ego boost). But check out the examples supplied by Google!

  2. Schema.org – If you find a good match for a snippet, you’ll need to visit schema.org in order to look-up the schema needed. Remember that the snippet has to match the content of the page; you can’t fool Google. One thing all websites can do is implement a better presentation of their URLs in the search results. Basically, schema.org offers information on how-to insert more data into the HTML-code, in a way that allows search engines to read it.

  3. SEOmofo snippet optimizer – This great tool lets you write the title and description of a page and see if you’re within the pixel limits of the snippet. You want to make sure the snippet isn’t cut short because you’ve inserted too much text, for example.

  4. Google Webmaster Tool– Using this tool, you can view your actual click-through-rate (CTR) for a specific page or query. You can also check the CTR for the page you’re optimising and test different titles and descriptions. I usually find that short, and concise, titles and full-length descriptions work best. Try to target the query very specifically, and make sure the user understands the page.

What about spamming and manipulation?

Organic clicks are used as a divider. If the pages are close in value, and one snippet is attracting more clicks, that page will gain a position over the other one. This means you can’t start generating lots of clicks to your site, and bring it up from a position, if it’s further down in the search results. Also Google won’t be deceived, they will use statistics and control groups to make sure the clicks are genuine.

So really, the statement that clicks affect the rankings doesn’t really change much, but it does highlights the importance of spending time crafting good snippets.

NetBooster publishes its first Quarter 2015 Results: EBITDA growth continues

NetBooster (FR0000079683 – ALNBT – PEA-PME eligible), a leading independent European agency in digital performance marketing, today announces its results for the first quarter of 2015, with an EBIDTA growth continuing successfully.  

In the first three months of 2015, NetBooster recorded an increase in EBITDA at €0.9m, from €0.7m in the same period 2014 (+29%) and a profitability level of 10.7% (8.2% in prior year). NetBooster’s Data & Analytics department starting projects with several new clients in the last months of 2014 supported the growth in EBIDTA during the quarter.

Q1 English

Gross Margin is stable at €8.4m (€8.5m in prior year). The win of new blue chip clients such as Adidas, Estée Lauder, Pierre & Vacances, Merck and Ulla Popken has been absorbed, from a Gross Margin perspective, by reduced budgets of existing clients (for example Bouygues Telecom).

OUTLOOK 2015
The management has set an EBITDA target of €5.5m to €6.0m for 2015 and continues to be confident that NetBooster is in a good position to achieve record results in the current year.

Tim Ringel, CEO of NetBooster, commented: “Our Q1, 2015 numbers show that NetBooster is delivering solid and consistent financial results paired with new client wins on a monthly basis. NetBooster is ready for expansion and will do so due to new blue chip clients, an overall product strategy and geographical scale. Thanks to the transparent business model with our clients and the involvement in our customer’s digital strategy, we are positioned right next to the big media agencies as the new challenger in the industry.


DISCLAIMER

This press release contain forward looking statements including statements regarding NetBooster’s management intent, belief or current expectations with respect to NetBooster’s businesses and operations, market conditions, results of operation and financial condition, specific provisions and risk management practices. These statements are based on the current expectations and assumptions of NetBooster’s management and they are, therefore, subject to risks and uncertainties. Many factors can impact NetBooster’s results and performance, thus forecasts and hypothetical examples are subject to uncertainty and contingencies outside NetBooster’s control. Results and performance can be materially different from any future results or performance that may be expressed or implied by the forward looking statements contained in this press release. NetBooster does not undertake to implement any of the actions and operations that may be described in the forward looking statements. Moreover, we remind you that past performance is not a reliable indication of future performance.
This press release, including forecast financial information, should not be considered as advice or recommendation to investors or potential investors in relation to acquiring, selling or transfer by any means NetBooster’s securities. Before acting on any information included into this presentation, one should consider the appropriateness of the information, any relevant offer document and especially should seek for independent financial advice. It is reminded that all securities involve financial risks.

 

About NetBooster Group | www.netbooster.com

NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the NYSE Alternext Paris.

 

Financial Communication 
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact
ALIZE RP
Caroline Carmagnol / Sophie Colin
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

What Google’s Mobile Friendly Algorithm Means For Your Site

**Hot off the press**

Google have launched their mobile friendly algorithm today! As anticipated in our post last month ‘Are you ready for Google’s new mobile friendly Algorithm‘, the change will affect mobile searches in all languages worldwide and will significantly impact mobile visits to your website if it’s not optimised. Whilst it’s not quite the “mobilegeddon” that many are predicting, it is likely to have a significant impact!

If you see a mobile friendly message next to your result then you don’t have anything to worry about in the short term. The update works on a page-by-page basis and is effectively rolled out in real-time (i.e. as soon as you publish the required changes and the page is indexed by Google, you’ll see the mobile friendly label).

Mobile search results

Image caption: Mobile search results

In the long term, you should focus on improving the speed of your mobile website and making sure you deliver the right content on mobile devices: Google and other search engines are set to continue to focus on mobile as part of their ongoing algorithmic roadmap.

Now this focus on mobile is nothing new. Google has been encouraging publishers to focus on mobile experience for some time due to the huge growth of mobile devices. 2015 will be a landmark year in search as mobile traffic is likely to overtake that of desktop for the first time. Google are essentially marking this by making mobile experience a de facto ranking signal.

If you’re a publisher that also uses apps, then it’s also a good opportunity to take advantage of app indexing: in the future, Google will surface more content from indexed apps more prominently in its mobile search results.

You can easily find out if your website is providing a good user experience using Google’s Mobile-Friendly Test and Google also has a useful guide to mobile-friendly sites if you want to explore the subject further.

We recommend that you closely monitor your mobile organic traffic over the next few weeks and ensure that all of your important landing pages have the mobile friendly tag as soon as possible. We have been working closely with our clients to prepare for this update, as mobile SEO can be complex to understand and implement correctly. It should also be fully integrated into your wider digital strategy if you want to truly maximise the online opportunity.

If you’d like to discuss how to improve your mobile SEO strategy then please get in touch with NetBooster today.

Links used in article

https://www.google.com/webmasters/tools/mobile-friendly/

https://developers.google.com/webmasters/mobile-sites/get-started/

https://developers.google.com/app-indexing/webmasters/details

NetBooster publishes its Year-End 2014 Results

NetBooster – 2014 RESULTS 

Moving from restructuring to growth in 2015 

NetBooster (FR0000079683 – ALNBT – PEA-PME eligible), a leading independent European agency in digital performance marketing, today announces its financial results for year-ended 2014.

For the year-ended 2014, NetBooster recorded an EBITDA of €4.5m (compared to €2.7m in 2013) and a Gross Margin of €34.2m (stable compared to 2013, €34.4m) leading to a profitability level of 13.1% (compared to 7.9% for the year-ended 2013). Despite goodwill amortization of €4.0m under French GAAP, the Company is reporting a positive Net income.

In 2014, the Management team restructured the company and refocused efforts from a client, management, product and financial perspective. Principle amongst these included:

  • A decision to exit unprofitable client relationships, thereby accepting a decline in Revenue from €133m to €166m, whilst keeping a stable level of Gross Margin, which is the leading indicator for the operational business performance.
  • Optimising the Group’s cost base; consolidating its business activities in the UK, squeezing out minority shareholders in Guava Holding and thereby reducing the listing and associated costs therewith, combining the Company’s three German units and resizing the French business to actively improve profitability locally.
  • Streamlining our vision, aligning our product offering towards clients’ needs and improving our communication strategy. With a unique product offering, the right size to attract clients and by being a full service digital agency. NetBooster is challenging the big media agencies as they are just starting to turn to digital.
  • New client wins with attractive blue chip, multinational players such as Estée Lauder, PSA, Nestlé, Ringier, AXA Assistance, Standard Chartered, Jennyfer, Speedo and Maplin, providing a strong platform for future growth. 

 

2014 results

 Management confirms outlook 2015

With 2014 being the best financial year in the company’s history, the management is confident to confirm its outlook, targeting €5.5m to €6.0m EBITDA for 2015.

NetBooster’s CEO, Tim Ringel, commented: “The year 2014 has been a clear proof for the Management and our Team that we can deliver outstanding results, by focusing on our digital DNA. Our objective for 2015 is to keep challenging the big media agencies and win more business across all services, but especially in the Data and Consultancy area. Thanks to the work of our team, and the trust of our clients and investors, NetBooster is now well positioned to be the digital performance architects for advertisers in their digital advertising transition (going forward).”

The consolidated Balance Sheet, Profit & Loss and Cash Flow Statement are available on the Investor Relations section of our website – www.netbooster.com/investor-relations/

EVENT – Year-end 2014 Results

Tim Ringel (CEO), Tom Armbruster (COO) and Vincent Added (CFO) will hold an event for press, equity analysts and investors at 9.30am CET / FR on Wednesday, 8th April 2015 at the offices of NetBooster, 4-6 Passage Louis Philippe, 75011 Paris.

To attend, please contact Alize RP – Tel. +33 1 44 54 36 61

- – END – -

DISCLAIMER
This press release contain forward looking statements including statements regarding NetBooster’s management intent, belief or current expectations with respect to NetBooster’s businesses and operations, market conditions, results of operation and financial condition, specific provisions and risk management practices. These statements are based on the current expectations and assumptions of NetBooster’s management and they are, therefore, subject to risks and uncertainties. Many factors can impact NetBooster’s results and performance, thus forecasts and hypothetical examples are subject to uncertainty and contingencies outside NetBooster’s control. Results and performance can be materially different from any future results or performance that may be expressed or implied by the forward looking statements contained in this press release. NetBooster does not undertake to implement any of the actions and operations that may be described in the forward looking statements. Moreover, we remind you that past performance is not a reliable indication of future performance.
This press release, including forecast financial information, should not be considered as advice or recommendation to investors or potential investors in relation to acquiring, selling or transfer by any means NetBooster’s securities. Before acting on any information included into this presentation, one should consider the appropriateness of the information, any relevant offer document and especially should seek for independent financial advice. It is reminded that all securities involve financial risks.


About NetBooster Group
www.netbooster.com

NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.). Shares in NetBooster are traded on the NYSE Alternext Paris.


Information
| For more information please contact:

Financial Communication 
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact 
ALIZE RP
Caroline Carmagnol / Sophie Colin
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com

One Click Curve to Rule them all

Gary Moyle, Head of SEO at NetBooster UK, finished off a busy week by attending brightonSEO, one of the most popular and respected natural search conferences in the UK, where he presented a study from NetBooster into how click through rates (CTR) in natural search are changing in 2014.

Following on from the good work in previous CTR studies by Slingshot and Catalyst, NetBooster created a click curve for the top 30 results and measured influence of brand bias and long tail searches on CTR.

Non-Branded Query CTR

Non-Branded CTR Top 30

NetBooster’s click curve for non brand search queries shows that we need to think beyond the top 10

Using search query data from Google UK for a wide range of leading brands based on millions of impressions, NetBooster were able to gain insights into how CTR in natural search has evolved beyond those shown in previous studies by Slingshot, Catalyst and those based on the leaked AOL data.

For a re-cap of Gary’s speaking slot his presentation slides have been shared below.

A extensive CTR whitepaper will also be released in the coming weeks. If you would like to be notified when the Whitepaper is available for download please click the link below and complete the short form to be added to the list.

 Whitepaper Sign Up

Lock image lrg

Moving Your Website from HTTP to HTTPS

So, there’s been a lot of talk in the industry recently about websites making the switch to https and with good reason. Since the revelations over government eavesdropping back in 2013, companies such as Google and Facebook have been taking major strides to protect user privacy and their data.

There is a lot of momentum right now with the Reset the Net initiative, which has encouraged high profile platforms such as WordPress.com and Tumblr to make the switch.  We have also seen Google, Bing and Yahoo moving to secure search with increasing speed. Google in particular has been incredibly vocal about this over the last few months with several of its engineers evangelising about SSL on social networks and at conferences. Google cemented its stance on https earlier this month by announcing that it would now be a ranking signal.

So what are the key benefits of using https, and why should you care?

Although it is only a small ranking signal (affecting fewer than 1% of global queries) at the moment, we can expect Google to increase the importance of https within its algorithm in the near future.

The simple fact is that https makes mass surveillance much more difficult, so you will be doing your bit to protect privacy on the web. It will also give customers more confidence when browsing your website or making purchases.

Beware, here be dragons!

If you are planning on making the switch to https then the fact remains that you will effectively be changing all the pages that are indexed by search engines. If you don’t manage the forwarding of these pages carefully then you can lose rankings, visits and ultimately revenue.

The good news is that if done properly, you can make the transition to a secure website easily and without any noticeable impact.

Site Migration checklist: Don’t leave home without it

Okay, so you’re ready to make the move: what next? The steps below will help you get through it.

1. Page forwarding  Make sure you implement permanent (also called 301) redirects so both search engines and visitors are directed to the secure versions of each page. Make sure this is on a one-to-one basis and don’t be tempted to redirect all pages to the new homepage.  You can use a global redirect rule to handle all redirects in the appropriate manner.

Keep the redirects for a minimum of 6 months, this will give search engines long enough to transfer all page authority to the new versions.

2. Let search engines know Having Google & Bing webmaster tools accounts is vital. If you haven’t already, make sure you verify both the HTTPS and HTTP variants of your website.

Although the Change of Address form in Webmaster Tools doesn’t support https yet, this may change in the near future so keep an eye on it.

3. Prepare your website Consistency will be vital in helping search engines understand, index and crawl the right version of your website. Update your site navigation along with any other internal links and use rel=canonical across your entire website; make sure this points to the new https versions of your pages.
You’ll also need to submit an XML sitemap containing the new URLs as this will tell search engines which version of your website they should index.

4. Audit your 3rd party assets Are you using external images, maps or videos that are hosted on a non secure URL? If so then users will not be able to view them on your secure pages. This is often overlooked so make sure this is a consideration in your roadmap as it may involve further investment.

5. Monitor your traffic closely Use your analytics platform and webmaster tools data to keep an eye on traffic to both versions of the website. This will be vital in measuring the impact of the move and spotting any mistakes made in the previous steps.

So what’s the conclusion?

It’s definitely a good idea to move to https. The main question to ask is: when? Make sure you have a clear strategy in place that protects your position in natural search and let your customers know why you are making the switch.

Whilst you don’t have to migrate your website straight away, https should be part of your longer term roadmap as it will play an increasingly important role in natural search.

Google Tag Manager

A Macro Guide to Google Tag Manager

You might be vaguely familiar with macros if you’ve ever used a computer. Basically, whenever you perform a complicated task with a simple gesture, or reuse complex code with a simple input mechanism, you’re using macros. Think keyboard shortcuts.

In Google Tag Manager, this is the essence of macros. You can do away with a lot of complexity by resorting to macros, especially if you ever find that you need the same piece of code or the same operation over and over again.

This guide will first take a cursory look at what macros really are, before going through the (current) list of available macros. I’ll add short examples and use cases for each, but there’s a whole lot more to be found online.

Click the banner below to view or download this Macro Guide. Written by Simo Ahava, our Production Director in NetBooster Finland. 

macro-whitepaper-download

*Google Tag Manager and other related services are provided by NetBooster DnA. Read more about our new international service here. Contact our DnA team with any questions.  

contact-DnA2

 

Performance Night – fully booked with 3 weeks to go!!!

Due to strong demand the performance night is now fully booked.

Record!!! On Tuesday afternoon (20.08.2014), we assigned the last places of our Performance Night event on 9th September 2014 in Wolkenburg, Cologne. After the successes last year we were extremely pleased to run our networking event again, and this year we have outdone the results. Three weeks prior to the occasion our networking event is fully booked. Any further registrations will be placed on a waiting list. 

The Performance Night is sponsored by the following companies: PAYBACK, Deutsche Telekom, preis24.de, Sparhandy, Zarenga, Rakuten Marketing, affilinet, zanox, ad-cons, Office Depot, DEVK, Tradedoubler, Commission Junction, Econa Shopping, Reach AD, Target Performance, belboon und DataXu. 

Companies wishing to be present during the “Performance Night” and thus also want to secure free tickets can take advantage of the attractive sponsoring offers and support the popular event.All sponsorship opportunities and further information regarding the “Performance Night” can be found at  www.performance-night.com

The Full Value of Digital Marketing

You may already feel behind in the digital race, and if you’re still not planning ahead for the next three years, you should get started, as the pace of disruption in Digital Marketing speeds up and demands reflect an enlightened and empowered consumer that expects to be listened to, understood and met with relevance and competence.

If you’re only just starting to take a customer centric view on branding, you should be concerned. Your challenge is that consumers have never before had so much power of knowledge directly in their hands – the transactional barriers of gaining information are gone, and our new currency is social capital that we can use to trade with brands in exchange for the meaningful experiences we hunger for in our busy lives.

Your transactions with customers shouldn’t be limited to the moment they make a purchase. Your challenge is that the consumer is used to paying for services by clicking on ads and by sharing content that endorses brands. The consumer is increasinglyaware that they’re spending their credibility among their peers when they do it, but they accept this as it’s a reflection that also gives them credit. But only if your brand fits their personal storytelling.

If you’re only now realizing that marketing and business have fundamentally been disrupted – you could be in trouble because “The future is already here, it’s just not very evenly distributed”, as William Gibson famously said. The gap between services experienced, and expectations have grown tremendously and new winners that get it are already giant successes.

Tech, Data and Specialists have already joined forces some years ago to make it happen– your challenge today is to bridge the gaps in your strategy so that the enlightened consumer can close the gaps – as consumers we’re always linked to tech and are experts in powering our decisions by data, and we have hundreds of 1st degree peers and billions of influencers in a few jumps – if you want to be relevant you have to start paying attention.

What’s all this about? – The future of successful brands belongs to those that get it right… In this note I’ve summarised the challenges you’re facing managing a brand in 3 summarized thoughts and 3 suggested action areas which are:

Digital Marketing Recommendations

In the next section I’ll expand on these thoughts and suggested actions.

Deal with it, or it deals with you

So I highlighted three thoughts that you should reflect on in your context.

Most of what brands do is below par – In reality I know very few brands that I consider smart and intelligent enough to be something I want to be associated with or would consider endorsing. As I realize that liking a brand now constitutes sharing an endorsement, I’ve learned to be much more careful and selective. If you want to be my friend you’ll have to learn to be relevant, present and situated when I need you. If you do it well, I’d love to share my love for you with the world.

Silos will kill you – There’s no way I won’t notice that you’re not keeping your promises if you’re not consistent when I meet you in another context. Not only is it embarrassing for you that you’ve got amnesia, but it also makes it really hard to trust you. Join it all up so you can earn my attention and then we can begin to build some trust. If you make mistakes, don’t pretend I’m the stupid one, take responsibility, and I may like you even more.

It has to be a dialogue – The benefit of having friends is that I don’t have to explain very much. You should do the same; solely remembering my last expression of a thought or need is not good enough – remember that vacation I booked three years ago where you helped me? I remember it clearly, but chances are that you don’t, and that’s a shame.

The good news (for you) is that it’s never been easier to fix these challenges. That is if you want to? The trouble is that you may not get it in the first place, and that’s a much bigger challenge. But here, I’ll share with you, what you could do if you’re ready to take a few steps to get to know me better. And please, don’t tell me you’ll get there in a few years when your big platform change is finally, (perhaps) in place – it’s very likely I won’t wait for you.

And here are the top three actions I would recommend you consider:

Build a consistent omni-present ability to know what your brand is communicating. You can do this in at least two ways – find a big shiny platform that claims to be able to help you, and be really really patient, as you might be lucky in 2 or 3 years (I’ve probably moved on in the meantime, sorry.) Or build an agile approach of the best elements by stitching them together and rapidly improving as you and I start getting to know each other better. This means not only your marketing and advertising, but also the transactional and social capital.

Learn to maintain a dialogue, after all markets are dialogues. Perhaps you already started by sending me some simple postcards with things you generallythink might be relevant for someone likeme, but if you really want to play, you’ll learn to send me exactlywhat I want before I’ve realized it. The best way to give yourself that advantage is if you can have a conversation with me, because I’m actually happy to share my thoughts with you, if you’ve managed to get my attention.

Understand that business is not limited to money transactions – don’t make the mistake of thinking that you’re only here to make me pull out my purse and pay with my hard earned money. My social capital is even harder to earn, but I will barter with you, if you get good at understanding my needs and the story I’m building my life around. Let me help you, but you need tomake sure I get something relevantin return.

Act – The time is always now

I’m sure you’re thinking, that’s not for me. Or perhaps you think it’s too advanced and complex for you, or your excuse is that you have this platform project already which will complete in a few years if you’re lucky. But then you’re not doing what you should. If you want to be tomorrow’s hero you’ll start doing these recommended actions today.

Just remember that while you’re thinking about it, I’m already checking on my smartphone if your competitor can beat your prices down the street…

My best advice – don’t buy big shiny systems to solve your needs, and don’t forget that you’re a consumer yourself, I’m sure you actually know yourself what I’m talking about here. Don’t forget that after price, comes experience, and trust as the two most important factors in the decision making process (combined, they are more important than price).

Don’t forget that it’s really ok to be smart with data I’ve shared with you – it could be that if I just booked a seat on your flight, I may also need that rental car and hotel room, just like three years ago, remember?

Your biggest challenge is probably not technological any more, it’s the silos in your organisation and the lack of understanding among internal peers. Start with that, and gather some intelligence from real life –  then take it from there.

See you out there, I’d love to start a dialogue…

Contact Kristoffer Ewald

Google: Close Variant Keyword Matching Becomes Compulsory

Yesterday Google announced that at the end of September 2014, the close variant keyword matching will be automatically enabled for every campaign and advertisers will no longer be able to opt out.

What are ‘Close Variants’?

In 2012, to broaden coverage of keywords in exact and phrase match, Google launched the ‘close variants’, meaning that keywords in exact match type, which previously covered only searches for those exact terms, started also covering searches for close variations e.g. misspellings, plurals etc.

For example, if someone was searching for ‘trainer deals’ on Google and the advertiser was targeting the keyword [trainer deal] (without the plural) and opted in ‘close variants’, the ad would be triggered and visible to the user regardless.

What does this mean for advertisers?

According to Google, at least 7% of search queries contain misspellings, which mean this change will in some shape or form have an impact on advertiser’s accounts.

For those advertisers that have already adopted close variants (which is the default option), nothing will change in terms of reach and click volumes. For those that relied on the BMM or Broad Match to capture those additional variations and opted out of the close variant option in the campaigns targeting keywords in exact match type, they will see an increase in volume coming from campaigns with keywords in exact match type. This should not be significant, but still an increase can be expected (especially for those advertisers relying on Broad Match Modifier to target variations and misspellings with the aim not to compromise on relevancy).

What should advertisers do?

We believe there is not going to be an impact on quality score and if the misspells/variations of the keywords are added to the campaigns through regular SQRs, they will not be picked up by a keyword in BMM in a different campaign/ad group for example, which also covers misspells and other variations. This means that there is not going to be an overlap between the BMM and the Near Exact/Phrase keywords and therefore issues with entering the same auction with more than one keyword (causing CPCs to rise).

Our approach here at NetBooster is to include as many relevant and sensible keywords as possible to the account to ensure that there is full control on bid management (based on performance) and reporting (to identify further opportunities). The change will allow us to focus on adding negative keywords to better shape traffic , reduce cost and potentially deliver a better ad experience to online users and healthier ROI for our clients.

Performance Night Event

London, 07.08.2014 – metapeople and NetBooster are hosting the networking event ‘Performance Night’, which will open its doors again for the 10th time on September 9th, 2014 to all online marketing enthusiasts at the Wolkenburg venue in Cologne.

The ‘Performance Night’ has become one of the most popular events held before the ‘dmexco’ in Cologne and is the ideal ‘exhibition warm-up’ for the international online marketing industry.

Download the full press release

NetBooster announce overachievement of results in second quarter

NetBooster (FR0000079683 – ALNBT – PEA-PME eligible), an independent European agency and leader in digital performance marketing, today announces its results for the second quarter of 2014.

The strong result in the second quarter shows how NetBooster has raised the bar in terms of its performance level. This impressive turnaround in profitability is due to the streamlining of the Company as well as landmark client wins. Restructuring efforts were also applied to the client portfolio by reducing the number of clients and removing the less profitable ones, which resulted in gross margin losses.

 Download the full press release